Curriculum Vitae

In the fast-moving world of digital, I’ve gained a huge amount of knowledge in the years I’ve been in the industry. It’s a challenge and a joy to learn something new every day, and to apply that knowledge with fervour to every brand I am privileged to work on. A huge passion is educating clients and peers on best practice and mentoring them towards self sufficiency. I aim to be consistently enrolled in a class or course relevant to writing, strategy, and the advertising landscape to ensure I keep abreast of the current digital and media trends so I’m always in the best shape to advise my clients. A summary of my skills are listed below.


Content Strategy Consultant | Freelance | May 2015 – Present

I have had the rare opportunity of gaining an abundance of freelance clients; largely start-ups. This has given me the chance to instill sustainable communication models, build communication strategies, and craft online presences from the ground up,  working closely with, and empowering clients and their staff.

Role included, but wasn’t limited to the following;

  • Manage junior staff members, as well as provide and guide on staff performance reviews.
  • Develop and maintain functional assets for the organisation. I.E: style guides, training manuals, press packs, social media, process flow documentation, and more. 
  • Guide internal staff on content best practice; as well as serve as Quality Assurance for any outgoing text or copy.
  • Craft, as well as contribute to a sustainable organisational culture.
  • Where possible; fill in missing resource requirements such as voice-overs, client liaison, new business development, etc.
  • Manage all supplier relationships with a high degree of professionalism ensuring all parties receive a detailed brief/order.
  • Manage projects through project life cycle including but not limited to the formulation of briefs, attending and contributing to creative reviews, managing production, creating and updating timelines.
  • Providing training and workshops to the internal marketing staff of each client.
  • Present creative work to clients.
  • Demonstrate an understanding of client’s industry and take a proactive role in developing client’s brand.
  • Develop yearly and quarterly communication strategies.
  • Develop content plans, write editorials, advertorials, blog posts, web content, video scripts, press releases, interviews and technical case studies.
  • Writing for SEO, AdWords, meta-data, descriptions and social media copy.
  • Provide strategic insights and guidance on content themes and trend analysis.
  • Advise on the development of strategic brand campaigns.
  • Reporting and ORM.
  • Corporate portrait photography as well as on-site photography for website content and ‘live’ photography for social media platforms.

Key clients I work on;
Geist – a full service advertising agency with two specialist divisions in video content production and neuroscience.
Refract Marketing – a digital PR agency serving primarily B2B clients in software, mining and manufacturing industries.
Vivarium – a small digital advertising agency servicing primarily large corporation’s corporate social responsibility portfolios.
Epik Creative Works – a communications collective specialising in brand development.

My portfolio includes;
Travelstart – Travel agency.
Seeff – Property and real estate company.
Steers – Quick-service restaurant brand.
Spur Group (Hussar) – Gourmet steakhouse.
MasterStart – Certified online learning platform.
Property Fox – Online property sales.
Outer Adventures – Online fishing and outdoor store supported by lifestyle content.
Daily Dietitian – Healthy meal delivery service supported by lifestyle content.
Holistica – Online natural health directory supported by lifestyle content.
Prema Health – Online natural health and wellness retailer.
Afrisoft – Practical technology for agribusiness, manufacturing, warehousing, and distribution companies.
BuildAid Publishing – Leaders in specialised publications for the Southern African building industry.
EconoCast – Slab innovation and concrete products.
BSF – Specialist in the backup, transportation and security of both electronic and hard-copy data.
CoLAB – Project management and implementation consultancy.
Progression – disability specialists and Human Resource Development consulting firm.
Ntataise – an independent, not-for-profit organisation aiding Early Childhood Development programmes.
Travel Republic – website dedicated to selling tour and travel packages.

Independent Journalist & Writer | May 2015 – Present

Fuelled by my passion for writing, I have been an active contributor to a number of print and online publications spanning sectors including natural health, social and political commentary, as well as food and fashion trends.

My portfolio includes;
International Business Times UK – an international news publication.
Wellness Warehouse Magazine – the in-house magazine for the chain of Wellness Warehouse outlets.
Blaque Life Quarterly Magazine – The South African gentleman’s guide to modern living. Published quarterly.
Don’t Party – news and human interest blog showcasing stories from around Africa.

Copy Writer & Social Media Manager | Promise Agency | Sept 2014 – April 2015

While my official job was content and social media manager, and managing junior staff, I crafted the opportunity to work in various areas outside the scope of my job. This allowed me to gain experience in client service, as well as strategic planning and brand management.

Role included, but wasn’t limited to the following;

  • Manage junior staff members and provide performance reviews
  • Manage projects through project life cycle including but not limited to the formulation of briefs, attending and contributing to creative reviews, managing production, creating and updating timelines
  • Present creative work to clients
  • Have a detailed knowledge of TTL marketing practices with a focus on digital and social media
  • Formulate comprehensive and inspiring briefs and debriefs
  • Manage internal and external agency partners in order to deliver on clients’ expectations
  • Understand and apply standard SAB principles i.e. ARA, 7C’s, SMCC regulations, etc
  • Monitor client retainers
  • Complete monthly billings
  • Complete forecasts
  • Develop content plans
  • Daily community management
  • Engage with online influencers and media (social PR)
  • Update weekly status reports
  • Provide strategic insights, ideas and trend analysis
  • Ensure all campaigns are socially aligned and amplified
  • Advise on the development of social media campaigns
  • Guide internal staff in social media best practice
  • Present to and liaise with clients and suppliers
  • Reporting and ORM

Key brands I worked on;
Edcon: River Island; Edgars Mobile; Jet Cellular.
South Africa Breweries: Brutal Fruit; Redd’s South Africa; Redd’s Africa.
Other: Renault; Virgin Mobile; Busby House; Emperor Asset Management.

Social Media Community Manager | Aqua Online| Jan 2014 – Sept 2014

Key brands I worked on;
Coca-Cola: Coke; Fanta; Sprite; Vitamin Water; Play.
Edcon: Tom Tailor.
Other: MTN South Africa; MTN Africa; Stanlib.

Social Media Community Manager | Quirk | Nov 2012 – Jan 2014

Key brands I worked on;
Reckitt Benckiser: Airwick; Dettol; Durex; Transact.
South Africa Breweries: MyBeer; Reality Check; Rhinos In Hand; SAB Corporate; You Decide.
Other: Carnival City; IS Ignite; Makro; The Carousel; Seacom; DSTV SuperSport.

Client Service| Buildaid Publishing | Jan 2010 – Dec 2010

Advertising sales; Book sales; Research; Copywriting; Client liaison.

Client Service | The Marketing Department (TMD) | Jan 2008 – Dec 2009

Office admin; Client liaison; Copywriting; Strategy.

Editors assistant | Garden Route Living Magazine | Aug – Nov 2006

Event management; Office admin; Client liaison; Assistant copy editor.


  • Digital: Detailed knowledge of social media networks and online monitoring tools; Strategic content development; Technical communications integration; IP and copyright law in SA; Inform and guide internal staff on online best practice; Crisis management; analytical and reporting proficiency.
  • Strategy: Strategic insights, ideas and trend analysis; Ensuring campaigns are socially aligned and amplified; Advise on development of online campaigns.
  • Client liaison / management: Manage client expectations effectively and efficiently; Present creative work to clients; Reporting and ORM; Forecasting; Create and disperse contact reports; Attend client and project status meetings.
  • Project management: Manage projects through project life cycle including but not limited to the formulation of briefs, attending and contributing to creative reviews, managing production, creating and updating timelines; Update daily time sheets; Carry out quality control on all projects; Manage internal and external agency partners in order to deliver on clients’ expectation.
  • Financial: Raise out of scope billings; Complete monthly billings; Monitor client retainers.
  • Copywriting: Create strategically sound content plans; Research; Google AdWords and SEO writing; Blogging; Crafting content; Strong online and BTL copywriting skills.
  • General: Formulate comprehensive and inspiring briefs; Keep up to date on industry developments; Have a detailed knowledge of TTL marketing practises with a focus on digital and social media; Research and gain in-depth understanding of client’s industry and take an active role in developing client’s brand; Understand and apply standard SAB principles, e.g. ARA, 7C’s, SMCC regulations.


Red & Yellow School;

  • Digital Marketing
  • Digital Marketing Accreditation Exam
  • Writing for Digital: Foundations and Application
  • Social Media 2: Application and Best Practice (Accredited by Stellenbosch Business School)

Shaw Academy:

  • Diploma in photography


Bachelor of Arts in Psychology and Communications: UNISA, Jan 2008 – Oct 2012
Matric: DAMELIN, Jan 2007 – Dec 2007
High School: Jan 2002 – Dec 2006, British International College and Heronbridge College


If you’d like a reference contact, please drop me a mail and I’ll be happy to send contact details of all the amazing people I’ve worked for.